Publish Time: 2022-02-16 Origin: Site
In recent years, pets have become people's spiritual sustenance, and pet owners have been expanding continuously. Pet owners regard pets as a part of their families, from staple food to snacks, from beauty to medical care, even insurance and funeral, and they are more and more willing to spend money. The market scale of the pet economy related to pet food, clothing, housing and transportation, spiritual food, and pet medicine is also growing.
Here is the content list:
l Pet medicine is highly competitive.
l Business status of the pet industry.
More and more people choose to work in pet medicine, and the competition among pet hospitals is also increasing. From the perspective of pet consumption structure, pet food consumption is the biggest pet spending; Pet treatment and pet products have the fastest growth rate. Pet food consumption (staple food, snacks, and nutritional products) accounts for the highest proportion in the whole pet consumption structure, reaching 54.7%; Among the sub-categories, pet diagnosis and treatment and pet products are the two categories with the fastest growing consumption.
Due to the rapid development and formation of the "other economy" in China, there are more and more pet shops all over the country, and the threshold is as low as almost none. The competition among shops is becoming more and more serious. Five years ago, pet grooming could only be done by pet shops, but now with the increasing competition pressure, many pet tablets, hospitals, and even cat houses and kennels have started to provide bathing and grooming services, which directly affects the operating status of pet shops. Many businesses only rely on bathing beauty and staple food snacks to maintain their business status every month, while nutritional products and medicines can't achieve ideal sales. The turnover is not ideal, the competitive pressure is great, and finally, it will face transfer or bankruptcy. Then, the question is coming. What causes this? First, some businesses are from pet beauticians. They don't know the breeds of dogs and cats well, they don't know the common basic diseases of living beings, and they can't give back the corresponding problems to customers in time. At the same time, they can't be quick, accurate, and suitable when recommending products. There is even no awareness to prevent some common germs, which leads to the formation of "active flora" in the beauty room, infecting dogs and cats who come to take a bath or beauty and leading to customer complaints. To put it bluntly, professional knowledge is not enough, and customers can't be trusted and recognized 100% when serving, which leads to the loss of customers and the inability to keep them. Second, some businesses just like pets, and there are more and more hairy children at home, so they simply open a pet shop, thinking that they can continue to operate as long as they spend money to hire employees. However, the pet oral solution industry is the most difficult industry to recruit and retain people, which makes them in a hurry. This is one of them. Second, I don't know about the industry or pets. I have no access to goods and can't analyze the quality of goods. I can only spend money to buy "lessons" and learn them step by step. This kind of business can survive if it has good economic conditions, but it can only "lose its wife and lose its soldiers" if it has bad economic conditions. Third, those who have been engaged in the pet medicine industry for many years, and the stores have been open for a long time, basically, the monthly turnover of these businesses is stable, and the store traffic is also stable. However, it is precise because of the long opening time that the surrounding residents or customers should have come, and there is no fresh "blood" injection, reaching the bottleneck. Simply put, it means enough to eat and be stable, but there is no room for the rise. Today's discussion is about engaging in the pet oral solution industry. Do you need to know relevant medical knowledge? Then, after the above analysis, it is obvious that the first and second situations must be understood, and the reason is very simple. After mastering the knowledge of pet medicine related to pets, we can not only effectively prevent various diseases in the store, but also quickly and accurately serve customers and solve their needs or questions.
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