Publish Time: 2022-02-10 Origin: Site
The pet medicine market in developed countries has become an important part of their national economy. In Japan, the pet medicine industry started earlier, and the related products and services took a long time to develop. At present, it has formed a relatively mature market. The reasons for the rise of the pet oral solution in Japan are similar to those in China. With the rapid increase of the number of "empty nesters", "empty nesters" and double income no kids, pets are playing the role of children and partners more and more to meet their emotional needs, and the consumers' willingness to consume is also enhanced. In Japan, pet-keeping has become popular in life scenes, and most pets in public areas can enter and leave freely under the leadership of their owners and are equipped with special spaces for pets. Complementarily, pets allowed to enter public places are well trained in socialization, and will not defecate, bark, or chase at will. This mutual respect is an important factor in forming a virtuous circle in Japan's pet medicine industry, which makes pet powder more and more an indispensable part of people's lives and inspires others' yearning for pets. What is the development comparison of the Chinese and foreign pet medicine market? Let's take a look.
Here is the content list:
l The development stage of pet medicine abroad.
l The development stage of the pet medicine industry in China.
The United States has a strong culture of pet medicine, and the standard of traditional American families is a couple, two children, and a pet. It can be seen that pet medicine culture is deeply rooted in American family culture. The American pet industry sprouted earlier. With the economic level of the United States ranking first in the world, the proportion of pet families began to exceed 50%, and the consumer's demand for pet food and medicine continued to increase, resulting in a large number of pet shops and hospitals. At the same time, the pet medicine industry has the characteristics of rigid consumption. According to EPA data, the average compound growth rate of the American pet market from 2008 to 2018 exceeded 5%, and even in the economic crisis, the scale of the American pet medicine industry still maintained a growth rate of 4.9%. At present, China's population structure is similar to that of Japan 20 years ago, and aging has become a prominent feature of China's population structure. According to the demographic data of the United Nations, China will enter an aging society from 2024 to 2026, at roughly the same speed as Japan. Japan's aging has driven the pet care industry, that is, the long-term care center for elderly pets. Its appearance has solved the concerns of many elderly pet owners. They signed a contract with the pet care center for the elderly. Once they have physical problems, the staff will take the dog to the care center or take the dog to the hospital to visit the owner. In addition, the owner simply signs a life-long contract with the care center, so that pets can support their old age happily in the care center.
At present, the proportion of pampering families in China is less than 17%, which is far behind that of developed countries such as the United States, Japan, and Europe, and pampering is still a relatively small behavior. At present, China's per capita income level, the number of pets, and the development of the pet market are similar to those of the United States in the 1980s. Compared with the development process of the United States, the pet medicine market in China will continue to develop at a high speed, and the consumption expenditure of single-family pets and the penetration rate of pet-raising families will continue to rise. Regarding the pet penetration rate in the United States rising from 56% in 1988 to 68% in 2018, the pet penetration rate in China will increase to nearly 30% in the next 30 years, and the prospects of the industry can be expected.
To sum up, China can predict the future development direction and industrial model of China's pet medicine industry through the past and present development status of Japan and the United States, and learn from it, to avoid the waste of time and resources and be conducive to the healthy development of the pet medicine industry.
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