The Development of Pet Medicine Is Steadily Rising

At present, the pet medicine industry is still in the stage of rapid development. With the continuous improvement of veterinary laws and regulations, the entry of capital, more and more veterinary resources, the pet medicine industry is becoming more and more standardized, and the medical service quality has been significantly improved. As the ecological core of the pet medicine industry, the development of pet hospitals can be expected in the future. At the same time, with the increasingly fierce competition in hospitals, hardware equipment is no longer the threshold of pet hospitals, and customers' demands for professionalism, convenience, openness, and service quality are further deepened. How to achieve professional and accurate medical care for pets in hospitals, dare to innovate, grasp the development opportunities of Internet pet tablets care and establish healthy competition in the industry are all issues that we need to think deeply about.

Here is the content list:

l The development of the pet industry is in the ascendant, and the upstream enterprises of pet medical care are steadily rising.

l The service volume of a single pet clinic is small, and the field of diagnosis and treatment is more refined.

The development of the pet industry is in the ascendant, and the upstream enterprises of pet medical care are steadily rising.

China's pet industry has grown steadily in recent years. By the end of 2020, the market size is close to 300 billion, and it will continue to grow steadily in the next three years. In recent five years, the market scale of China's pet medicine industry has accelerated the development and industrial transformation of the industry with the increasing number of pets, market segmentation of the pet industry, the transformation of Chinese family structure, and the layout of the capital warehouse. As the second-largest just-needed market except for pet food, the pet medicine industry has reached 60 billion yuan, accounting for about 22% of the whole pet industry, and its proportion is increasing year by year. Compared with European, American, and Japanese markets, China's pet medicine market still has a relatively large room for growth. At present, domestic veterinary drugs and reagents still occupy a larger market share with foreign brands, but after 70 years of development, China's veterinary drug industry has been growing and showing a good development trend, and the development of veterinary drug enterprises has maintained a good momentum of development. Some excellent veterinary drug manufacturers have gone abroad and entered the international market, and found their survival and development space in the fierce competition with international animal protection giants. China's veterinary drug industry has become a force that can not be ignored in the global animal protection industry. In 2020, the sales of seven enterprises will enter the top 30 global animal protection industries, and the sales of four enterprises will enter the top 20 global animal protection industries. The overall proportion of domestic brands of pet medicine equipment is close to that of foreign brands. Image equipment is still the mainstream of the company's main instruments and equipment. The development direction of pet medicine instruments and equipment in the future may include in vitro detection equipment, minimally invasive surgery equipment, and Internet remote diagnosis and treatment equipment.

The service volume of a single pet clinic is small, and the field of diagnosis and treatment is more refined.

There are more than 18,000 pet clinics in China, with the largest number in Guangdong Province reaching more than 1,850. There are more than 1,000 pet clinics in Guangdong, Jiangsu, Shandong, Zhejiang, Sichuan, Liaoning, Henan, and Hebei provinces, with an increase of 12. 5% compared with the same period in 2020. The chain of clinics in first-tier cities and new first-tier cities are expanding, the high-quality resources are constantly being integrated, the brand effect is being established, the development of the whole industrial chain is being extended, and the Internet market is sinking. With the continuous dividend of the silver-haired economy and single economy to the pet industry, the number and scale of pet medicine institutions will continue to grow, and the segments related to pet tablets care will also receive growth dividends. Specialization is an obvious development trend of pet diagnosis and treatment institutions, and it is also one of the entry points to improve the professional diagnosis and treatment level and increase revenue. By the end of July 2021, nearly 64% of hospitals in China have set up specialty services, and more than 75% of hospitals in Beijing and Shanghai have set up specialty services. The four specialties with the highest proportion are cats, surgery, geriatrics, and dermatology. Among them, cats account for 45%. Although many pet hospitals hold a conservative attitude towards Internet pet medical care, it can't stop the arrival of the Internet pet medicine care era. JD Health, Taobao Education, and many other Internet giants are laying out the pet medicine industry, striving to promote the online and offline integration and development of the pet medicine industry.

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