Views: 185 Author: Site Editor Publish Time: 2022-02-17 Origin: Site
With the increase of domestic pet owners' consumption power and the deepening of the fetter with pet medicine, the demand of pet owners for these industries is becoming more and more vigorous, and the domestic development has been unable to meet, which leads to the contradiction between the domestic vigorous demand and the service level that can be provided at present in China. At the same time, these services have certain technical barriers in the industry and are easily invaded by foreign pet medicine service enterprises to form a monopoly. Therefore, the state should pay more attention to the development of the pet oral solution industry and improve the pet-keeping regulations, and the industry also needs to actively learn from foreign development models. Next, let's take a look at the analysis and solutions of the domestic pet medicine industry.
Here is the content list:
l The upstream of medical development
l The middle reaches of the development of pet medicine
l Downstream of medical development of pets
Pet breeding and living trade. At present, there are no specialized institutions and enterprises for large-scale pet breeding and living cultivation in China, and there is no unified standard supplier and unified sales channel for sales channels. The main purchase channels of consumers are online and offline retail investors and pet shops, which have not formed a unified sales market, are under the supervision of market regulations, and the information between consumers and businesses is asymmetric. To gain profits, some vendors in the market cheat consumers who cannot distinguish, and even some areas form a fraud chain, selling sick pets to consumers at a low price by selling them at a reduced price, and then forming cooperation with black pet hospitals that do not have pet medicine qualifications and business licenses, and charging consumers high treatment fees. Therefore, to sell live animals, China should standardize industry standards through laws and regulations, stipulating that cultivation centers should have cultivation qualifications and cultivation environment, sales channels should be conducted under the supervision of relevant state departments, and each pet should be equipped with an electronic code to record the breed, age, vaccine and so on. Sales places should be concentrated in large comprehensive shops with special areas and qualified pet shops. Once consumers are found to cheat, such as marking impure dogs as purebred dogs, selling sick pets, and other behaviors, consumers can report to the consumers Association, and relevant departments should also conduct random spot checks regularly.
Pet feeding links and surrounding pet foods are divided into pet staple food snacks and health care products according to specific functions, which mainly provide nutrients needed for life assurance, growth, and health of various pets. Among them, for pet snacks, domestic manufacturers mainly rely on ODM (original design manufacturer) and OEM (original equipment manufacturer). However, none of the well-known leading brands in China has a market share of more than 10%. It can be seen that at present, the domestic market share of pet food products is basically dominated by foreign enterprises, and foreign countries quickly seize the domestic market with the advantages of an early start, strong comprehensive ability in the capital, technology, and management, and it is easy to form a monopoly. Therefore, to break the foreign technical barriers and brand advantages as soon as possible, we should promote the development of domestic-related industries, improve the technical level and encourage invention patents. At the same time, foreign peripheral products and services are very rich, which is one of the directions that China's pet industry can develop in the future.
Pet service industry China's pet service industry is developing rapidly. In addition to the relatively mature basic services, pet training, pet oral solution, pet funeral industry, pet pension, pet insurance, and other industries are still in their infancy, and the publicity, development level, and standardization are far behind those of foreign developed countries. Taking the pet funeral industry as an analysis case, a relatively mature service process has been formed in foreign countries. Japan has the richest pet funeral culture in the world. There are two kinds of pet funeral services: the mobile cremation car with door-to-door service for pets and the pet cemetery. Japan not only has pet cremation, pet funerals, pet cemeteries, but also temples dedicated to pets. In the whole farewell process, from the farewell party in the evening to the cremation and bone collection, there are corresponding rules and standards in every step. Japan's pet tablets cremation cemetery has a history of 50 years. After pets are cremated, urns can be stored in the cemetery for 3 years, and pet owners can often visit their deceased pets. Or on the first day of the festival every year, the owner will bring the ashes of the pet home for a reunion. In contrast, although many pet owners in China are eager to hold funerals for their pets who have been with them for the rest of their lives, they do not know how to hold them in China.
If you are interested in pet medicine or want to buy pet injections or pet tablets. Our official website is https://www.topsurfholding.com/products.html You can communicate with us on the website. We look forward to serving you.
