Views: 317 Author: Site Editor Publish Time: 2022-02-07 Origin: Site
After more than 10 years of rapid incremental development, the scale of China's pet market has exceeded 230 billion yuan in 2020. The huge pet market has also attracted a lot of capital. According to statistics, the investment and financing of China's pet medicine market have risen rapidly since 2013, with a total of 233 investment events (publicly disclosed). Among them, the track that attracts the most gold is the field of pet medical care, which has attracted the layout of powerful capitals such as Tencent. In the past three years, there have been more than 50 investment events, with a total amount of 4.67 billion yuan. Next, around the changes in the internal and external market environment of the pet medicine market, we analyze several sub-areas of pet medical care, hoping to help the operators of the pet medicine industry to set the direction and clarify the context.
Here is the content list:
l Pet medicine institutions market.
l Pet drugs, devices, and functional food market.
l Pet supply chain market.
Judging from the distribution of pet medicine institutions at this stage, the number of pet medicine institutions in first-tier cities and new first-tier cities has become fully competitive, for example, there are more than 700 pet hospitals in Beijing, Shanghai, and Chengdu. In the future, the medical institutions in economically developed areas will show an iterative phenomenon of stock market replacement, that is, the number of newly opened hospitals and the number of closed hospitals tend to be balanced. In second-and fourth-tier cities, the number of pet medicine institutions will continue to grow, that is, the number of newly opened hospitals is far greater than the number of closed hospitals. We can foresee that with the continuous dividend of the silver-haired economy and single economy to the pet industry, the number and scale of pet medicine institutions will continue to grow, and the sub-sectors related to pet injection care will also receive growth dividends.
Benefiting from the growth of pet medicine institutions, the market space of upstream pharmaceutical, vaccine, equipment, consumables, and functional food enterprises will be further opened, and this trend will attract more scientific research and manufacturing enterprises to increase their investment in pet medicine products. We can also see the warming of this market from the increasing investment amount of pet pharmaceutical and vaccine enterprises in the past three years. It is worth mentioning that pet drugs are currently in the window of renewal, and the human drug market is affected by the quantity purchase of medical insurance in China's new medical reform countries, and the quantity and price are falling. Therefore, some human drug companies have also switched their focus to the pet track, injecting new blood into the pet medicine industry.
At present, the pet medicine supply chain market is in the form of local separatism and a small-scale decentralized market. However, due to the competition in the same industry, it is difficult to unite small and medium-scale chains and 85% of self-operated clinics to form an integrated pattern. Therefore, there is still an opportunity to integrate the supply chain of a tripartite platform in the industry. As the pet powder supply chain is the integration of stock markets, not the creation of new markets, we judge that there is a great opportunity for the birth of large-scale companies with rapid growth in this field, and an oligopoly pattern similar to that of the human medical supply chain industry will be formed after 5-10 years. However, the enterprises in this field have very high requirements for the team's operational ability, capital ability, and industry resources.
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